FilmRiot Ad

Here's a little ad that you might be seeing more of if you happen to live in Park City Utah.

The Tipping Point

I just finished reading The Tipping Point by Malcolm Gladwell. I'll have more to say about it in a later post but wanted to capture my initial thoughts.

Already it has profoundly changed the way I think about how to handle the marketing of my business to the public. I know now it's not a matter of reaching the largest number of people with my message. I'll get the most bang out of my modest marketing dollars by targeting a small very specific group. Seems obvious but it really isn't.

If I get a chance today I will be mapping out my strategy to reach reach 150 filmmaker and 150 film lovers. Will it pay-off? We're about to find out.

FilmRiot.com Goes Live!

It's been a long time coming but finally FilmRiot has been released to the public.

There's lots of bugs and general ugliness going on with the site right now but we're hard at work getting things ready for V1.0. We're considering the current offering a public beta launch. As it sits users can set up a user account, publish a project profile and browse our directory of users and projects. There is also a few communication tools that are up and running. Users can comment on almost everything as well as private message each other.

This release is a huge deal for me personally. So far this has been a journey that began with me posting a simple idea to the Cambrian House Idea Warz tournament. Since last November it has lead me and my little family 3500 kms across the country and to a few events and meetings that I previously only dreamed about.

The best part of all is that we're far from done. We're set to go to the Slamdance film festival in a little over a months time. More connection, more stories and best of all more features and functionality to the product. I can't wait!